AMC Theatres Looks To Shorten Ad Preshow Following Studios' Ire

AMC Theatres Planning To Shorten Pre-Show After Uproar

AMC Theatres is looking at shortening its ad preshows after drawing the ire of Hollywood's studios

deadline.com

AMC’s been under fire from major studios for beefing up its ad-packed preshow, so the No.1 theater chain is quietly plotting to trim that time down. Insiders say AMC hopes to shave off a few minutes of pre-film promos by year’s end.

Details are still under wraps, but this move shows AMC wants to calm Hollywood’s complaints and keep moviegoers happier (and maybe a tad less hungry by the time the feature rolls).