AMC Theatres Looks To Shorten Ad Preshow Following Studios' Ire

AMC Theatres Planning To Shorten Pre-Show After Uproar

AMC Theatres is looking at shortening its ad preshows after drawing the ire of Hollywood's studios

deadline.com

AMC Theatres has quietly hit pause on its marathon ad-fest after major studios cried foul over “25–30 extra minutes” of pre-show commercials. Sources say the No. 1 exhibitor is already working on trimming its preshow slate, aiming to roll out a leaner, friendlier version by year’s end—even if the exact cutback hasn’t been locked in yet.