AMC Theatres Looks To Shorten Ad Preshow Following Studios' Ire

AMC Theatres Planning To Shorten Pre-Show After Uproar

AMC Theatres is looking at shortening its ad preshows after drawing the ire of Hollywood's studios

deadline.com

AMC Theatres ruffled some studio feathers by cramming more ads into its preshow lineup, and now the country’s biggest exhibitor is quietly working on trimming that pre-movie block back down. Sources say it’s early days and exact cuts haven’t been locked in, but AMC aims to slim the preshow before the end of the year in response to studio pushback.