AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and trailer-stuffed pre-show.

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AMC’s Preshow Time Cut (Finally)

AMC CEO Adam Aron revealed on an earnings call that after teaming up with National CineMedia and inflating preshows to 25–30 minutes, the chain will shave off about four to five minutes—not by touching those new ad slots (they’re contract-locked), but by trimming its own in-house “silence your phone/talk quietly” reels and ditching one extra trailer.

More Perks and Better Numbers

On the upside, AMC’s also adding 50%-off Wednesdays for free loyalty members (on top of discount Tuesdays), and it’s paying off: Q2 attendance jumped 25.6%, revenue per patron hit a record $22.26 (thanks partly to pricier weekend tickets and higher concession spends), and losses narrowed significantly.