How To Save Movies With the CEO of AMC Theatres
Matt Belloni heads to LA’s El Rey theater with Bloomberg’s Lucas Shaw and AMC chief Adam Aron to unpack the state of moviegoing—from why theaters litter the screen with ads and trailers to how AMC’s cozying up to Netflix and what the big-screen biz needs to evolve.
They sketch a roadmap for keeping cinemas alive: loyalty perks, snack upgrades, smarter showtimes and strategic streaming partnerships designed to rekindle that communal magic only theaters can deliver.
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