How Disney+ Devalued Marvel, Star Wars and Pixar
Disney+ has dinged all of the company's core brands, doing real harm to Marvel, Star Wars and Pixar brands.
thewrap.com
Disney+ started as Disney’s shiny new frontier, but it’s now clear that the firehose of Marvel, Star Wars and Pixar spin-offs has watered down those once-rockstar brands. Kevin Feige even admits the push to weave in every streaming character “devalued” Marvel, with MCU shows and movies like The Marvels, Brave New World and Fantastic Four all underperforming. Star Wars peaked early with The Mandalorian’s second season, then saw each new series lose viewers week by week, and Pixar’s Elio became its biggest box-office flop ever.
The net result? Subscribers are finally tuning out (Disney+ just shed 700,000 users in Q1) and Disney’s overall brand value dipped by 5.6%. Experts say the lesson is “less is more”: constant content churn might keep a platform busy, but it leaves fans shrugging instead of lining up. If Disney wants that “special” buzz back, it may need to hit pause on the spin-offs and let its tentpoles once again feel like events.
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