Crunchyroll gets caught using bad ChatGPT subtitles on its new anime series 'Necronomico and the Cosmic Horror Show'

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Crunchyroll quietly tested out ChatGPT-generated subtitles on its new anime, Necronomico and the Cosmic Horror Show—and oof, did it backfire. Viewers spotted lines full of typos (think “Is gameorver. if you fall, you are out”) and even bits that literally start with “ChatGPT said.” All signs point to zero human editing, despite the streamer’s promise not to lean on AI for its programming.

This mess flies in the face of Crunchyroll president Rahul Purini’s vow to keep AI out of the creative process and protect voice-actor jobs. Sure, the company is keen on AI for recommendations and discovery, but this fiasco shows why real translators and localizers still matter—rushed, unedited AI churn doesn’t just break immersion, it undercuts authenticity.