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HBO Max is officially HBO Max again | The Max app switched back to HBO Max today.

HBO Max is officially HBO Max again | The Verge

The re-re-brand is complete.

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TL;DR

HBO’s streaming service has officially dropped the “Max” name in favor of the original HBO Max branding—no new downloads needed, just an automatic app update and a site redirect from Max.com to HBOMax.com. Both the Apple and Google Play Stores reflect the change, complete with a cheeky patch note: “Same app. New-ish name.”

Originally launched as HBO Max in 2020 then rebranded to Max in 2023 to mixed reviews, the service is now backtracking amid ongoing Warner Bros. Discovery corporate reshuffles. Your binge-watching experience stays the same, only the logo looks more familiar.

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