It’s not just Prime Video: Max shows 50% more ads now | PCWorld
Max's support pages acknowledge that it's showing 6 minutes of ads per show, up from 4 minutes last year. Ads now run in the middle of HBO programming.
pcworld.com
TL;DR: Max quietly bumped its ad-supported plan from 4 to 6 minutes of commercials per hour—a 50% hike that even sneaks ads into HBO originals like The Last of Us despite earlier promises to keep them ad-free. It’s part of a wider trend: Prime Video, Disney+, Hulu, Peacock and even Netflix have been stealth-upping their ad loads, inching closer to traditional TV’s ad-heavy model.
What you can do: There’s no magic bullet, but extensions like MultiSkipper or DVR tools like PlayOn can help you fast-forward through breaks. Otherwise, consider short-term ad-free subscriptions instead of year-round, ad-supported tiers—because “less ads” promises always seem to end up broken.
Top comments (0)