Paramount Needs South Park More Than South Park Needs Them | Analysis
South Park creators Matt Stone and Trey Parker keep securing these massive paydays as Paramount needs profitable IP.
thewrap.com
Paramount just handed Matt Stone and Trey Parker a reported $1.5 billion to extend South Park for five more years and 50 episodes—a wild price tag that the duo immediately lampooned in Season 27 by roasting everything from Paramount’s $16 million Trump settlement to its Skydance merger. With linear viewership and ad revenue tumbling and Paramount+ still losing money, South Park’s cultural cachet and those savvy digital-rights deals (shout-out to their 2007 ad-sharing pact) are exactly the knockout IP the studio needs right now.
Stone and Parker’s forward-thinking digital strategy—free streaming on South Park Studios, record Hulu and WarnerMedia payouts—has built a massive library that racked up billions of minutes viewed even without new episodes. And let’s face it, controversy is their bread and butter: from naked Trump PSAs to Satanic shenanigans, they prove that nothing drives buzz and eyeballs like South Park’s savage satire.
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