Roku launches Howdy, a $2.99 ad-free streaming service

Roku launches Howdy, a $2.99 ad-free streaming service | TechCrunchRoku launches Howdy, a $2.99 ad-free streaming service | TechCrunch

The service features a library of nearly 10,000 hours of content from Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

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Roku just rolled out Howdy, a cheeky $2.99/month ad-free streaming tier stuffed with nearly 10,000 hours of Lionsgate, Warner Bros. Discovery and FilmRise flicks and shows (think Mad Max: Fury Road, The Blind Side, Weeds and more), plus a handful of Roku Originals. CEO Anthony Wood says it’s meant to play nice alongside premium platforms rather than square off against them.

This move lands two months after Roku’s $185 million Frndly TV acquisition and joins its free, ad-supported Roku Channel—the current FAST champ with 125 million daily users. Backed by over 90 million streaming households and a Q2 haul of 15% revenue growth and 35.4 billion viewing hours, Roku’s betting Howdy will reel in budget-conscious viewers hungry for an ad-free fix.